Video distribution & demographics
 

A Video Marketing Campaign will provide your business with Global exposure, far more than traditional advertising and Marketing channels such as TV, Radio, Website or print advertising … at a tiny fraction of the cost. Our Viral Video Campaign will expose your business to up to 130 million people - monthly. For example here are some of the major Video platforms with demographics.

YouTube  image013
Description: Video sharing Platform
Traffic Averages: 69,329,000 monthly unique visitors; 74 pages viewed per person; 0:55:52 minutes spent on site.
Demographics: Evenly female/male audience, largest age cluster in 20-40 year old range.
DailyMotion dailymotion
Description: Popular video sharing site out of Europe.
Traffic Averages: 5,388,000 monthly unique visitors; 10 pages viewed per person; 0:04:49 minutes spent on site.
Demographics: International audience; high age and income level; slants white male. 
Yahoo image016
Description: A sleek, entertainment-oriented video site. Not yet fully integrated with all of Yahoo!'s community destinations.
Traffic Averages: 3,185,000 monthly unique visitors; four pages viewed per person; 0:02:76 minutes spent on site.
Demographics: Slightly more male viewers; slants older in age. 
MySpace image017
Description: Primarily a social networking site. The video component is not promoted but is widely used.
Traffic Averages: 12,576,000 monthly unique visitors; 12 pages viewed per person; 0:07:03 minutes spent on site.
Demographics: Surprisingly, the audience only slants slightly younger; roughly even male/female;relatively less educated. 
Metacafe  image019 
Description: Popular worldwide video destination. Prides itself on quality over quantity.
Traffic Averages: 3,584,000 monthly unique visitors; 15 pages viewed per person; 0:07:10 minutes spent on site.
Demographics: Almost 3:1 male to female ratio; relatively even education and income. 
Revver image020
Description: Despite owning YouTube?, Google's intuitive video site is a success in its own right.
Traffic Averages: 8,094,000 monthly unique visitors; 16 pages viewed per person; 0:08:07 minutes spent on site.
Demographics: Slightly more male viewers; age slants relatively older 
Blip.tv image022
Description: Friendly video sharing and distribution site.
Traffic Averages: 1,265,000 monthly unique visitors; three pages viewed per person; 0:02:43 minutes spent on site.
Demographics: Slightly more male, educated and higher-income. 
Veoh image024
Description: Focused on full-screen video programming for anyone with a broadband connection.
Traffic Averages: 3,627,000 monthly unique visitors; 30 pages viewed per person; 0:41:29 minutes spent on site.
Demographics: Slightly more male viewers; even distribution across age categories. 
Brightcove 
Description: Internet TV service. Site includes product overviews, case studies, and lists of customers
Demographics: Even split of male/female viewers. Few viewers in the "under 18" category. 
Viddler image025
Description: Newer site with cool features like comments tied to a particular time in the video and automatic webcam synch.
Demographics: Slightly more male; college-educated. 
Vimeo image027
Description: Hip, user-generated content.
Traffic Averages: Approximately 1,311,000 monthly unique visitors; five pages viewed per person.
Demographics: 2:1 male to female ratio; high-income and college-educated. 
Webcastr image029
Description: A video site that features news and lifestyle short form programming from a variety of pro and semi-pro providers focused on entertainment, celebs, news, politics, travel, informational fashion, gaming, comedy and more.
Demographics: Educated; upscale, 60/40 male, female. 18-34 years old primary, 35-49 year old 
Sevenload image030
Description: Popular video site focused on short-form video.
Demographics: International; especially popular in Germany. 
Imeem (non commercial video) 
Description: imeem is an online community where artists, fans & friends can promote their content, share their tastes, and discover new blogs, photos, music and video.
Demographics: Evenly female/male audience, even age distribution, U.S. East and West coasts. 
Break break
Description: Jocular content aimed at a young, male audience.
Traffic Averages: Approximately 3,012,000 monthly unique visitors; 22 pages viewed per person.
Demographics: Almost 3:1 male to female ratio; middle-income and college-educated; audience most concentrated in the mid-atlantic. 
eBaums World image033
Traffic Averages: Averages about 30 million streams per month; 12 pages viewed per person; 0:05:05 minutes spent.
Demographics: 55.1% male audience; 35.68% in 18-34 age range; most popular in the Midwest and Southern regions of the United States. 
Sclipo image034
Description: Educational video site, featuring a custom player with zoom, slow motion and stepby-step instructions to facilitate learning.
Demographics: College educated; global. 
i2TV image036
Description: i2TV makes your video content available on broadcast TV and interactive Video-on-Demand (VoD).
The unique i2TV channel carries high quality, high interest Internet videos, delivered on broadcast and via on-demand to TV through your Cable TV or IPTV provider, as well as over TV stations.
Traffic Averages: available in several parts of the US today, and is expected to reach over 20 million TV sets across the US over the next two years.
Demographics: Varies with geographical location. Most often watched by the 18-34 age group.



Online Video Viewers On The Rise - Media Post News 
 
In February, the number of consumers viewing video online was up 10.5% year-over-year, according to new data from The Nielsen Company. To be precise, unique videoviewers increased from 127.6 million in February 2009 to 141 million in February 2010.

Total streams, meanwhile, were up 15.8% year-over-year to just over 10.3 billion; average streams per viewer increased 4.7% to 73 streams per month; while the average time spent viewing videos was up 7.4% to 181 minutes per month.

Video Dominates Rich Media Investments
Video is the most adopted rich media marketing tactic today, according to a new study from marketing technology provider Unica.

Marketers Engage in Varied Video Tactics
When asked which rich media marketing tactics their company is using or plans to use, global marketers favored video tactics by a wide margin. Fifty-five percent of marketers are currently using videos created by marketing, with another 20% planning to use them in the next 12 months and 8% planning to use them beyond the next 12 months. Only 11% have no plans to use videos created by marketing, and 6% are not sure.

Americans Watch 32.4B Online Videos in Jan. ‘10
The popularity of online video as a rich media marketing tactic makes sense considering that US internet users watched 32.4 billion videos in January 2010, according to the comScore Video Metrix service. Google Sites ranking as the top US video property with 12.8 billion videos, or 39.5% of total online videos viewed.

YouTube.com accounted for nearly 99% of all videos viewed at the property. More than 173 million viewers watched an average of 187 videos per viewer during the month of January 2010.

Simultaneous TV/Web Usage Jumps
More people spent more time simultaneously viewing the internet and TV in December 2009 than in June 2009 or December 2008, according to the Three Screens Report from The Nielsen Company.

TV and Web: The Perfect Pair
In December 2009, 59% of Americans used TV and the internet simultaneously, compared to 56.9% in June 2009 and 57.5% in December 2008. On a year-over-year basis, participation in this activity increased 2.7%. Counting individual users, 134,056 Americans used TV and the internet simultaneously in December 2009.

This compares to 128,047 in June 2009 and 128,167 in December 2008. On a year-over-year basis, the number of people using TV and the internet simultaneously increased 4.6%.