Shooting Video and the production process
Traditionally, shooting Video has been cost prohibitive for a lot of companies. Today, with the cost reduction of Video cameras and equipment any company can have professional Video produced and Marketed on the Internet.
The Video production process
Web Video production and Marketing goes through a 4 phase process. The basics of this process are as follows:
Phase 1: Pre-production:
Story boarding, Script writing, Voicing. This can be best described as the "Architecture of the Video"
Phase 2: Production
Video is then shot at the decided location as raw footage. Where Voice over is used the shooting phase can be eliminated completely and replaced with still Images, generic footage or old footage shot in the past.
Phase 3: Post production
Post production involves putting everything together to bring the Video to a professional level. Many design and effects elements are used in post production such as:
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Background Music |
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Background effects |
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Intros and outros |
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Logo revealers |
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Voice overs |
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Transition effects from one message to the next |
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Lower thirds or Text Titles (usually appear in the lower third of the Video) |
Phase 4: Publishing, Distribution, Marketing and Analytics
The final phase is vital for success as it determines how many people will be exposed to the Video, what type of people will view the Video, and what search keywords will find the Video. Video Analytics will inform on any given timeframe (e.g. over a specific campaign period) how many have watched the Video, where they came from, how much of the Video was watched and how they found the Video. Analytics is also vital as without it you are effectively flying blind.
Shooting Video at Client locations
Traditionally, shooting Video at Client locations was an expensive task, which required a professional Camera Man, sound and lighting team. With the right guidelines and training this can now be done at a cost affordable to any company. Your Newsletters, customer communications, Testimonials, Trade shows, product educational Videos etc can now be turned into Video at any time and mass distributed to your markets.
Our Clients then provide us with the raw Video footage which we post produce to provide you a professional Video with all bells and whistles
On location Client in-house Video shooting equipment and Training (Shoot anytime, anwhere)
Video Beans can provide you with all the guidelines, equipment and training required to shoot raw video footage in-house which we will then post produce into a professional Video. This will mean that your company will have the web's most powerful communications and marketing Tool at your finger tips to use when needed.
Video Beans on Location Videographer services - worldwide locations (coming soon)
We are currently working on providing a service whereby our contracted Videographers will call to any location and do the full Video shoot. Stay Tuned !